Again I agree with the text book when it says the organizational goals, slogans are of not much concern to consumer as they are busy in their life and they rarely care about what the organizations say about themselves. The example I gave in “Struggling to be heard” about the most expensive commercial which was just a means of entertainment to most of the external environment. I for one was more interested to know about how they actually managed to make a commercial like this rather than the product. I don’t think that people are going to buy the car based on the commercial. An interesting example that the book mentioned of McDonald and their clown called Ronald McDonald, it is true that people and not going to stop going to McDonald if they change their clown to a rabbit named oscar.
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