Again I agree with the text book when it says the organizational goals, slogans are of not much concern to consumer as they are busy in their life and they rarely care about what the organizations say about themselves. The example I gave in “Struggling to be heard” about the most expensive commercial which was just a means of entertainment to most of the external environment. I for one was more interested to know about how they actually managed to make a commercial like this rather than the product. I don’t think that people are going to buy the car based on the commercial. An interesting example that the book mentioned of McDonald and their clown called Ronald McDonald, it is true that people and not going to stop going to McDonald if they change their clown to a rabbit named oscar.
Saturday, October 4, 2008
Week 6 - Struggling to be heard
The text book gives us a very good example of advertising messages and the amount of money that is spent on them. Advertising is a method of marketing products and if the companies/ organizations wants to be heard, advertising media is one of the best way. It is amazing how this costs so much. A month ago I saw the most expensive advertisement by Honda for Accord Car and I must say the commercial looks great but the question would be was it really required for them to do this just to be heard. Well this commercial did get everyone talking and was noticed but do you think it really payed off, I mean did people went and bought the car just because the commercial looked great. Well for one thing, they did get a place for themselves in Guinness book of world records for the most expensive commercial.
